Audiences

Each film has an audience that it was aimed at which are to do with age range, gender, interests, genre, media habits, and sub-cultures. We have analyzed each of our inspirational texts to find out what audience each was aimed at and also to give us an idea of the audience we should be aiming to attract.

About Schmidt

This film was awarded an age certificate of 15 mostly due to the strong language, which occurs throughout the film. This will limit the target audience although it will not have that much impact as we feel the film is most likely to appeal to a more narrow older audience, about 35 or over and may also appeal to cinephiles (those who regularly visit the cinema). ‘About Schmidt’ may appeal to Jack Nicholson fans in particular, as this film was the winner of two Golden Globe Awards. One was for Best Actor awarded to Jack Nicholson. It was also nominated for two Academy Awards, one being the Best Actor award for Jack Nicholson. ‘The Guardian’ even commented ‘A Masterpiece, Nicholson gives one of his finest performances’. We feel our target audience will be similar to that of ‘About Schmidt’ because both aim to make the audience feel emotional with the themes presented and hope the audience can on some level relate these.

P.S. I Love You

This film is a Romantic/Drama and is rated PG 13 due to sexual references and brief nudity. This would limit the audience, as some parents would not allow their children to see such things. Also due to the genre of this film; the audience is more likely to be more female than male and also from the ages of teen to mid to late twenties. A number of names such as Gerard Butler, Hilary Swank and other would draw audiences from past films. This film was also originally a book and would make a number of people who read the book want to see this film. We think that this is a similar audience to what we would like as we also have similar themes.

Remember Me

This film is a Romantic/Drama with an age certificate of 12 which is most likely due to the fact of some language used. We think that the target audience is more aimed at females from teenagers to women in their mid to late twenties. However this film would also appeal to fans of Twilight and possibly Harry Potter as Robert Pattinson appears in both films and is the main character in Remember Me. Robert was also awarded the Choice Movie Actor: Drama Award in the Teen Choice Awards in 2010 for his role in Remember Me. Emilie De Ravin also starred in films such as The Hills Have Eyes and Santa’s Slay which may also help to draw an audience from those who enjoyed those films. Remember Me was given a 4 star review from the Daily Mirror and The People whereas Now gave it a 5 star review. This would probably have a similar audience to ours with the theme of loss.

Our Audience

We feel that our audience will be along the same lines of the audiences of these films. This is due to the similar aspects such as loss. Our film will have an audience that is more aimed at females around the ages of teens to late twenties which we feel is a more narrow audience range. We also feel that people who are more middle aged would be less likely to wish to see this film. It is most likely to attract an audience that regularly go to the cinema but may also appeal to those who do not go as much. This film would be more likely to appeal to an audience who likes to see a happy ending at the end of a film which again makes the audience more narrow than mainstream. Our film will have aspects of drama due to the loss represented in the opening which would appeal to a more narrow audience.